The Vintage Swarovski Savvy Jewelry line was produced from 1986 until the end of 1999.
Savvy produced Necklaces & Pendants, Bracelets, Earrings, Brooches, & Pins. Most of the jewelry was presented on merchant cards with tags. The “SAVVY” name was a smaller scale and lower priced line, often marked with the swan logo. Many of the original tags were labeled with “Swarovski full lead crystal” & sold in high-end department stores. In the 1990’s, Swarovski used a number of different text fonts & styles for the Savvy labels, but not on the jewelry itself.
1986: Launched in the U.S
1987: Launched in Europe & Asia
1995: Phased out in Europe & Asia
1995 – 1999: Available in the U.S.
1999: The Swarovski Savvy line was merged with the Swarovski Jewelers Collection and the Savvy line was no longer produced under that name.
A History of Swarovski Jewelry
FYI: A new book published in 2015 by Nadja Swarovski, “Swarovski : Fashion, Performance, Jewelry and Design”
In celebration of Swarovski’s 120th anniversary, this is the first significant book on the premier maker of luxury crystals’ rich collaborative history with fashion designers, filmmakers, artists, and designers. Swarovski’s influence extends from haute couture collaborations to architecture, design, jewelry, and other disciplines in a rich display of cultural exchange with the most eminent designers of our time. The marriage of couture and crystals began at the House of Worth at the beginning of the twentieth century and continued for decades to follow with the leading fashion designers of our age, including Prada, Alexander McQueen, and Riccardo Tisci, who embellished their collections with Swarovski crystals season after season. Swarovski’s collaborations have expanded to partnerships with architects and designers, including Tord Boontje, Hella Jongerius, and Yves Behar, and to compelling moments in cinematic and performance history. This stunning book features essays that position Swarovski as patron and innovator, as well as a foreword by Nadja Swarovski, largely responsible for expanding the company’s fashion profile.
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