Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application, ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes.
The Swarovski Rewards “Just Because” app synchronizes with the brand’s loyalty rewards programs.
The more consumers interact with the app, the more they “Sparkle” and the more rewards they accrue.
There are four stages of sparkling: Shimmer (up to 499 points), Shine (500 to 2499 points), Sparkle (2500 to 7499 points) and Swarovski Prestige (7500+ points). Each level bestows more substantial rewards.
Consumers can ascend the four stages by making in-store purchases with the app, attending Swarovski events and sharing content with friends.
Interested consumers can download the app either through the Apple Store or Google Play or by stopping in a Swarovski boutique to set up an account and get a loyalty card, which will keep track of all points earned.
As sparkling points are earned, consumers can track rewards on their app or view an email they will receive that enumerates perks.
Some rewards include unique deals at boutiques, member-only discounts, custom program content and notifications, gifts as a new level is reached and “surprise rewards.”
Ultimately, the app will allow the brand to collect valuable customer data throughout the purchase journey as consumers check-in to accrue points. Also, the app may raise loyalty among frequent users who regard sparkle points competitively or just appreciate the streamlined interaction.
Information from Luxury Daily, New York
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