After launching its first collection of men’s jewelry and accessories in 2010, the next obvious step for the Austrian company, a leader in the field of precision cut crystal for 117 years, was to launch a collection of watches entirely for men. Swarovski’s creativity and innovation are masterfully combined with Swiss watch-making expertise, as is evident in this collection.
Specially designed to commemorate the SCS (Swarovski Crystal Society) Silver Jubilee, and only available in 2012 to SCS Members
“Piazza Grande” Quartz Watch
The “Piazza Grande” for men is inspired by the bestselling “Piazza”, which was introduced when the first Swarovski watch collection was launched at Baselworld in 2009. The “Piazza Grande” Quartz Rose Gold line will attract men looking for modern elegance, while combining the precision and quality of Swiss watch-making.
Within the classic ring of the watch dial, this distinctive watch, with its large 8.3 (42 mm) diameter, has a rose-gold hand-applied Swarovski Swan Logo at the top of the dial. Each hour marker carries more than one crystal, except at 12 o’clock. The hand-applied index markers are set off by Jet Hematite crystal at each hour marker, and punctuated at six o’clock with an indicator that displays the date.
Perfectly circular, the black dial bears faceted hands that count each hour, minute, and second. On its right side, the hand-polished rose-gold PVD cylindrical case is adorned with faceted decorative elements in scratch-resistant black ceramic. The crown is also created in ceramic and features 24 facets. The back of the rose-gold PVD case displays the Swan Logo.
For a sportier, casual look, one could opt for the brushed and polished stainless steel bracelet. The bracelet features a push-button clasp. Alongside the nine other styles, the dial is also offered in elegant navy blue, chic black, or white. The complementing strap is available in genuine leather of various colors, complete with a crocodile embossed structure, or a polished and brushed stainless steel bracelet.
Round rose-gold PVD case, with a 42 mm diameter, featuring two decorative elements at 3 o’clock in black faceted ceramic. Crown in black faceted ceramic, decorated with rose-gold. Swan logo outlined in black enamel. Scratch-resistant watch glass with an antireflective treatment – Water resistant
Black dial, with Jet Hematite crystals applied to all index markers other than at 12 o’clock. Swan logo in rose-gold is placed at 12 o’clock. Date indicator at 6 o’clock.
Black calfskin leather strap with an embossed crocodile structure and a rose-gold PVD buckle.
Quartz, Swiss made.
Swan logo on the back of the case.
Retail Price: $750
SCS Piazza Watch
Case in stainless steel with Swanflower® pattern and SCS Special Edition engraved on the back, .
Dial: 36mm matte gray with a gray sunray circle decor.
Numbers: 44 hand-applied clear crystals
Strap: – Crystal Silver Night Diamond Touch Light Mesh
Movement – Swiss quartz
Retail Price: $625
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