A new product line from Swarovski is coming Soon – Lola and Grace, jewelry products focused toward a younger target market.
For name recognition and brand awareness, the crystal brand launched an e-commerce website to sell its products.
The Lola&Grace logo features black, white, and berry in a simple circular design. Consumers should expect to see these brand colors on their packaging and in stand-alone stores. The retail interiors will reflect the brand colors, and feature a central ‘island’ displaying the key products in the range.
The first store is scheduled to open in March, 2012 in London’s Westfield Stratford City Mall.
Lola&Grace will produce four seasonal collections that Nina Müller, general manager of the Swarovski brand, says “combine the latest catwalk trends with a blend of cultural influences … and marries contemporary and vintage design for all occasions.”
Jewelry will range from £10 to £60 for cut-crystal and pearl rings, earrings, necklaces, bracelets and bangles – significantly lower in cost than the core Swarovski brand range. Jewelry, by nature, can be quite trendy, so you will see designs retire quicker than Swarovski’s crystal figurines.
LOTS MORE Information About All of Swarovski’s different product lines can be found at the CrystalFanatics Club website:
Crystal Fanatics Club
For Collectors of Swarovski Crystal
Crystal Fanatics Bloghttp://CrystalFanaticsClub.blogspot.com/
Crystal Fanatics Club Blog