Most of them average 1-3/4 inches / 44mm long in size.
The very first Mo was introduced in 2006 and nothing has been the same since. Swarovski issued Missy Mo, a clear crystal faceted cow, in the first collection of Lovlots, at Paris Fashion Week.
More Mo’s followed: Pinky Mo took center stage in 2007, and in 2008, Soccer Mo, commemorating the European Masters Cup in Soccer between Austria and Switzerland, was made available in the host countries, as well as in the Swarovski Online Shop.
The Mo’s continued to grow in the ‘West End district’ of Lovlots City. Flower Mo, another Online Limited Edition was introduced in 2009, followed by Halloween Mo. Then along came the Country Mos Online Limited Edition, the midsized Belle Mo, (retiring this year) in Lavender crystal with a floral motif, and the Glamour Mos in 2010.
The Lovlots 5th Birthday in January, 2011 was celebrated with a midsized Limited Edition Charming Mo with a removable heart charm.
The Sunshine Mo, again a Limited Online Edition, is only available for purchase at Swarovski Online. Designed in Jonquil crystal, she wears a necklace in tropical crystal colors.
The newest 2011 edition,dressed as Santa Claus all in red, is Santa Mo.
They are / were (as the case may be) all available on a first come, first served basis.
Among the Mo’s are the coveted and much sought after ‘Prototypes’ – issues that were never sold to the public. They include the Alabaster Pinky Mo, given to Journalists at press & media events in 2007, much to the dismay of our Crystal Fanatics, and the RARE Golden Mo, issued in very small numbers. We’re sure there are others to be found out there!
Of course, a few of our lucky Crystal Fanatics have managed to add these to their collections!
According to Swarovski, “The West End district of Lovlots City is leaving plenty of grazing space for more Mos to come!”
At CrystalFanaticsClub.com, you will find Photos of ALL the Swarovski Mo’s in our FABULOUS CFC Photo Galleries, featuring Photos in Full Color, the Swarovski Product Name, Product Number, Designer, Current Value, Year of Issue and Retirement (if applicable) for every issue. No More Need for Outdated Collector Books!
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